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BRAD NOVAK

THE DIGITAL 
DILEMMA

The artist challenges us to take his self-described "Digital Dilemma" seriously. In many of his works, characters look out of the frame through a digital lens.

 

Modern technological progress was supposed to make our lives easier and happier. The allure of more downtime and a decreasing burden in our busy lives was a false promise.

 

Rather than making our lives simpler and slower, the digital (internet-based) world is speeding everything up. We think we are more connected with more 'friends' and likes, but it's just empty dopamine hits. The artist compares it to crack cocaine of the 80s, except this epidemic is more pervasive.

 

"I believe we who can remember first-hand what it was like before the internet have a duty to future generations - it's increasingly hard for us to switch off, and we didn't even grow up with 'smart' phones." This is not the path to happiness. What will our children's lives be like?

These artworks continue to be my commentary and warning about the problems with an ever-increasing technological age" – Brad Novak

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